SEO and SEM.

To understand the meaning of SEO and SEM you must first know that theyare two acronyms:

SEO: Search Engine Optimization
SEM: Search Engine Marketing

The first refers to all the optimization activities of a website in relation to its positioning among the organic results of search engines.

The second refers to the activities necessary to make the website appear on paid channels of search engines and other sites (eg Social Networks).

SEO and SEM in SERPs

The Google SERP (search engine results page) is made up of various elements that may or may not appear depending on the case.

Starting from the top:
the first element that we can find are the Google Shopping ads, that is the ads composed of image, name and price of various products (SEM element) the second element that we can find are the textual ads of Google Ads (previously called AdWords) which are usually marked with the initials “Ann” (SEM element) the third element that we can find is the map with the indication through pointers and names of the commercial activities that are in the area relating to the research carried out (SEO element) immediately below we find the organic results that sometimes may also contain other elements such as images and / or videos (SEO element) This is the composition of the SEO and SEM elements in the Google SERP which sometimes has all of these elements, sometimes only a part, organic results are always there and text ads almost always.

SEO and SEM Marketing services

From the structure of the SERP page we understand that SEO is important, SEM is also important. But the thing that emerges is that the combination of SEO and SEM services provides a very high level of visibility.

In fact, there are users who stop at text ads without getting to organic results or perhaps directly to Google Shopping ads when they appear, and therefore SEM activities are very important. There are users who do not even look at paid ads and scroll the page looking for organic results and for this reason the SEO service is equally important.

SEO and SEM marketing services are very important and their combined activity is important to ensure excellent visibility.

SEO and SEM Specialist

Positioning the site in the organic results is not easy, you need to have expertise and experience, especially with competitive keywords. For this it is essential to rely on SEO Specialists who are able to reach very high positions even with competitive keywords.

Even managing paid ad campaigns is not easy because you run the risk of spending a lot on clicks to achieve some visibility. Also in this case it is essential to rely on a SEM Specialist.

If you want to know more, Contact us: info@serviceonlineconsulting.uk